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About us


Smartchef specializes in quality housewares, hardware, baby items and stationery lines. Our ranges cover everyday household items. We strive to provide quality products at competitive prices, and source items which are not only useful and reliable, but attractive too. In addition, we are able to offer our customers a comprehensive merchandising service.

Smartchef was established in 2001 in response to a need for direct supply into retailers, bypassing expensive and inflexible distribution centres where general merchandise such as ours tends to be of a lower priority. Smartchef is a service oriented company. Every possible care is taken to co-ordinate delivery times with our service calls. Our merchandisers are fully trained individuals and are closely supervised by highly motivated field managers. None of our sales team receive commission on orders thus eliminating overstocking of stores. All freight charges are covered by Smartchef for orders meeting our minimum quantities. Smartchef products are available in NSW, ACT, QLD and VIC.

For information on how you can become a Smartchef customer please register your interest and we will get right back to you.